Digital Marketing
Most Recent Articles & News
Previous Articles
36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns
Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses.Knowing what works and what doesn’t, and
How to Conduct a Multi-Platform Social Media Audit in 5 Easy Steps
A social media audit will take a very close and very detailed look at what’s been happening on your social
Google Product Listing Ads: a Guide to Driving Sales
Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search
Master the Power of eCommerce SEO To Boost Your Results
If you’re not going to work on your eCommerce SEO, you can be quickly out of business.Think of it this
Viral Marketing: What It Is And How To Make It Work for You
Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread
How To Use Facebook Messenger to Boost Your Business
Brands don’t always consider to use Facebook Messenger as an essential part of Facebook marketing, but it should be a
Older Articles
Google Search Algorithm 2020 Update – Secrets Revealed
When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs,
How to Optimize WooCommerce Google Shopping Ads
With a majority of consumers moving online for their shopping (66% prefer it to brick-and-mortar), it’s a better time than
Social Media Strategy: the S.M.A.R.T Way to Build It
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the
The 57+ Instagram Statistics You Need to Know in 2020
Are you struggling with your Instagram marketing strategy and you don’t know why? Or are you a newbie that wants
YouTube Ads: Everything You Need to Know
While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid
Best Time to Post on Facebook: Find the Magic Moment for Your Business
With the growing complexity of Facebook’s ever-changing algorithm, finding the best time to post on Facebook is more difficult every
How Much Does Google Ads Cost? Here’s How To Create Your Budget
Investing in a PPC platform like Google Ads can have a significant impact on your business.In fact, according to Google,
Social Media and Local Search: How to Optimize Your Profiles for Local Customers
When most resources talk about increasing visibility on social media, they’re focused on driving more followers in their target audience
Full-Funnel Strategy: the Recipe for Successful Google Ads
Most standard full-funnel marketing strategies focus on the classic “drive them down” approach with the end result being the conversion
How To Use Facebook Analytics Tool to Grow Your Business
Facebook Analytics is a powerful platform (with a mobile app version) that rivals Google Analytics. It helps advertisers understand the
Marketing Psychology: 6 Principles That Influence Consumer Behavior
Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others,
How to Create a Balanced Social Calendar in 8 Easy Steps
Most brands that I’ve worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember
How to Advertise on Google in 2020 (and Get Results)
If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on
Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020
Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better
Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)
You put a lot of work and planning into creating your small business. You’ve raised money and developed a great
Google Shopping Categories: How to Boost your eCommerce Ads Results
Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show
How to Write Powerful Facebook Ad Headlines
Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen
24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020
Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche,
Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no
How To Master Facebook Business Manager (the 2020 Guide)
A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There
Google Ads Certification: the Guide You Need to Be Top of The Class
Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification
Organic Instagram Marketing: the Guide all Marketers Need
Are you looking for ways to increase brand awareness and reach a responsive audience without spending huge sums of money
Google Display Ad Examples: Proven Designs that Drive Clicks
If you want to drive traffic and sales online, there are few methods as effective as Google Display Ads. According
Google Ads Attribution: Find your North Star and Place the Right Bid
Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business?
How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations,